A key creative challenge on this project was to explain complex information in these short films without the use of a voiceover.

What is the difference between diabetes type 1 and 2? What is the medical function of insuline? And how do you live with diabetes in your daily life?

Try explaining that without voice in a 45 sec video! Good luck.

Our goal was to make a design that works for all types of people with different backgrounds.
We wanted the design to be simple enough for the audience to be able to extract the information from it. As few details and clutter as possible.
Everything was stripped to a minimum so that no one could get confused by the quite complex topic.

These movies have been well received by both audience with and without previous knowledge of diabetes.


Paradigms - Novartis